Apparel Group teams up with Crocs as its retail licensee for North and East India
11 July 2024, Mumbai
Teaming up with footwear brand Crocs, retail conglomerate, Apparel Group has become its retail licensee for the North and East regions of India.
Aiming to replicate the successful partnership between the two entities in the GCC, the collaboration will also expand Croc’s operations into newer markets.
TusharVed, President, Apparel Group India, emphasises, the partnership will help expand the group’s customer reach and its product offerings with Crocs' high-quality footwear.
Known for operating numerous global brands including Tommy Hilfiger, Charles & Keith, and Victoria’s Secret, Apparel Group manages over 2200 retail stores globally, marking the partnership with Crocs as a strategic expansion in the vibrant Indian market.
Highlighting the strategic significance of the brand’s partnership with the Apparel Group, SumitDhingra, Vice President and General Manager - India, Middle East, and Africa, Crocs, says, the collaboration will enable Crocs leverage Apparel Group's extensive network and focus on enhancing customer experiences, he states. The brand recently also partnered with Metro Brands to manage full-price stores across western and southern India.
