Apparel Group to expand online presence of Victoria’s Secret in India

A global fashion and lifestyle conglomerate, Apparel Group has teamed up with Myntra to expand the online presence of Victoria’s Secret in India. Known for its lingerie, clothing, and beauty products, the American brand Victoria’s Secret will now be more accessible online in India, specifically targeting the fashion preferences of the younger population.

Partnering with Myntra will also enable Victoria's Secret to make its popular products available to customers in almost 19,000 locations.

Tushar Ved, President, Apparel Group India, says, partnership with Myntra will enable Victoria’s Secret to we can leverage their expertise in e-commerce and digital marketing to enhance our virtual presence in India and offer customers an unparalleled shopping experience.

Venu Nair, CXO - Strategic Partnerships & Omnichannel, Myntra, adds, representing a strategic move to expand the brand portfolio, the collaboration emphasises on the synergistic partnership between the two firms.