27 November 2024, Mumbai
Expanding its retail presence in Andhra Pradesh, Reliance Retail-owned brand Azorte has launched its first brick-and-mortar location in Tirupati. Located at the city’s Tata Nagar on Tuda Office Road, the store retails a wide selection of youthful ready to wear and accessories.
Catering to men and women, the store is spread across two storeys and has a large double façade rendered in glass. It aims to connect in-person experiences with technology and houses smart changing rooms to elevate the shopping experience, as per a Fashion Business report. The store also has mobile scan and go features and self check out kiosks in line with many of its other locations.
Shoppers can browse a wide range of Azorte’s private label brands such as its women’s western and fusion wear label Svrnaa, which debuted its colorful range of separates in the store. Azorte also highlights its commitment to sustainability and use of eco-friendly materials in its stores.
This year, Azorte has opened a wide range of stores across the country in cities including Amritsar, Ranchi, Mangaluru, Bengaluru, Guwahati, Surat, Vadodara, and Jamnagar, etc. The brand was launched by Reliance Retail in Sep’22.
