Azorte’s new collection engages shoppers with graphic, streetwear inspired styles
26 December 2024, Mumbai
Inspired by the second season of the television series Squid Game, Reliance Retail’s apparel and accessories brand, Azorte’s new collection engages shoppers with its graphic, streetwear inspired styles.
The collection offers gender neutral oversized T-shirts and sportswear style tops featuring illustrations inspired by the Netflix show and Korean text. It aims to tap into the pan-India popularity of the TV series. The collection has been launched both online and in Azorte’s brick-and-mortar stores across the country.
Expanding its range, Azorte launched a number of exclusive collections this year. This also included a Halloween collection in October 2024. The brand also opened new stores across India in venues like Hyderabad, Amritsar, Tirupati, Goa, Bengaluru, Guwahati, Surat, and Jamnagar, etc.
Launched in 2022 by Reliance Retail, Azorte caters to Gen Z shoppers following global trends. Besides its network of brick-and-mortar stores, the brand also retails online on Reliance’s multi-brand e-commerce platform Ajio.
