Bluorng expands into the mall space with brand’s fifth store in Gurgaon

20 January 2025, Mumbai

India’s premium streetwear brand, Bluorng has expanded into the mall space with the opening of its fifth store at the Ambience Mall in Gurgaon. One of India’s most celebrated streetwear labels, Bluorng began its operations on the high streets.

Founded in New Delhi in 2020 by Siddhant Sabharwal and Mokam Singh, Bluorng has been redefining the streetwear landscape in India by combining premium quality with everyday comfort.

Known for its bold designs, vibrant colors, and original graphics, each Bluorng product tells a unique story, resonating deeply with a growing community of fashion enthusiasts. The brand’s commitment to craftsmanship and innovation has garnered widespread recognition, including the prestigious title of GQ India’s ‘Streetwear Label of the Year’ in 2023.

The opening of the Ambience Mall store symbolizes Bluorng’s dedication to growth and community building, says Mokam Singh, Co-Founder. This new chapter is not just about expanding retail presence but also about offering customers an elevated shopping experience that reflects the brand’s ethos of authenticity and creativity, he adds.

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