Bodycare International to open more exclusive stores by 2023
23rd August 2021, Mumbai:
Driven by the values of trust, quality and excellence, Bodycare International has emerged as India’s leading innerwear brand. Launched in 1992, Bodycare International manufactures and supplies kids’ undergarments, infant wear, thermals and loungewear. Its pioneering products have helped revolutionize the Indian innerwear space.
With Satish Gupta, Chairman and Managing Director, helming the company, Bodycare International has gone on to be counted among India’s top five innerwear brands. It Bodycare International is known for its stylish products that reflect the sentiments and aspirations of urban consumers. Mithun Gupta, Director, elaborates on the company’s operations and future plans.
Throw some light on your collection for the upcoming season.
We launched a new anti-viral themed range of apparels for infants and kids. The range revolves around Disney and Avengers characters.
It also includes a range of anti-viral masks for men and kids. For Autumn/Winter 2021, we have focused on orange infused red tone and Mandarian red colors. Conforming to present times, the collection incorporates anti-bacterial and anti-viral technologies. It is mostly made in cotton and cotton-blends with a vibrant color pallet.
What is your current product range?
We mainly offer innerwear for infants and kids, and apparels and thermals for the entire family. Our products target high middle-income groups and are priced between Rs 80 to Rs 999. Innerwear and thermals are some of our best-selling products.
What is your retail network?
We mainly focus on North India market and have over 5,000 retailers. Our presence spreads between 15,000 MBOs, 15 EBOs and 120 large format stores. Besides the North, we have a strong presence across East and West India and aim to penetrate Tier II and III cities in South India soon.
YouTube Channel https://www.youtube.com/c/DFUPublications/videos
What are plans for the future?
We plan to set up 50 EBO’s by 2023 besides expanding our current production capacity. We also aim to launch an international collection of infants and kids innerwear.
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