Bonjour Socks sets sustainability standards with new bamboo socks range

07 January 2025, Mumbai

Discover Bonjour Socks' innovative Bamboo Socks range, offering odor resistance, sustainability, and comfort, highlighted by the '7 Days No Smell' campaign.

Setting new standards in comfort, sustainability and style, India’s leading socks brand, Bonjour Socks has launched an innovative range of Bamboo Socks.

Created by using the eco-friendly and sustainable bamboo fabric, this collection effortlessly combines fashion with utility. The range is available in multiple color options with unique features such as odor resistance, breathability, and durability.

Ensuring a fresh and hygienic experience throughout the day, Bamboo’s natural antibacterial properties make these socks a standout addition to any wardrobe.

The collection launched with Bonjour’s new ‘7 Days No Smell’ campaign. Featuring an engaging short film, the campaign showcases the socks’ remarkable odor-resistant properties. The campaign emphasizes on the Bamboo Socks’ odor-resistant properties and its freshness even after seven days of wear, inspiring individuals to step confidently into 2025 with a fresh start.

Rajkumar Jain, Managing Director, Bonjour Socks says, the new sock’s range is a testament to the brand’s commitment to innovation and sustainability and its vision to offer customers eco-friendly and high-performing products. With its ‘7 Days No Smell’ campaign, the brand aims to provide a delightful solution for customers’ daily comfort and hygiene, he adds.

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