Bradford License India joins US-based Fruit of the Loom as its official licensing agency
17 September 2024, Mumbai
Bradford License India has partnered with US-based apparel brand Fruit of the Loom as its official and exclusive licensing agency in India. Through this partnership, the licensing agency aims to expand the brand’s presence in India, and also boost its customer base. To achieve this, Bradford License India will identify and secure licensing opportunities for the brand across various product categories.
The partnership will help Fruit of the Loom launch its locally designed products in the Indian market to meet the preferences of the country’s growing fashion-conscious consumers. Licensees will develop and retail a range of Fruit of the Loom products, including casual wear, sleepwear, innerwear, and accessories.
David Springob, Vice President –Licensing, Fruit of the Loom, says, partnering with Bradford License India enables the brand to connect with a new audience, and create fresh, exciting product categories for Indian consumers.
