Coyu to open flagship store in Gurugram

21 February 2025, Mumbai

A new multi-brand fashion and lifestyle platform for women, Coyu will open its flagship store in Gurugram on February 22, 2025.

Founded in October 2024 by Mohit Gupta, Co-founder, Zomato and former COO, MakeMyTrip with Mukesh Bansal, Founder, Myntra and Cult.fit as co-founder and Strategic Advisor, Coyu focuses on curating premium occasion wear. The name ‘Coyu’ stands for 'Collated for You, in Collaboration with You,' reflecting the brand's commitment to personalized styling and a curated selection of over 50 brands.

The 6,000 sq ft Gurugram store offers a diverse range of western, modern ethnic, and Indo-western wear, featuring international labels like Karen Millen, Salsa Jeans, DKNY, and Sister Jane, alongside Indian designers like Saksha Kinni, Our Love, and Dash & Dot.

The store provides an exceptional shopping experience through spacious trial rooms, a dedicated lounge area, and a coffee station. Expert stylists offer personalized guidance and in-house alterations ensure the perfect fit.

Building on the success of its first store in Ambience Vasant Kunj and a pop-up store at DLF Avenue Saket, Coyu continues to refine its innovative digital services. These include a Try-at-Home service and 90-minute delivery, enhancing convenience for customers.

Key features of the Gurugram flagship store include a personal shopper lounge for private styling sessions, expert stylist tips and customization, Try-at-Home and 90-minute delivery, and an artisanal coffee cart with gourmet bites.

Mohit Gupta, Founder & CEO of Coyu, states, Coyu believes, the future of premium fashion retail lies in creating immersive, omnichannel experiences. The brand’s flagship store in Gurugram is designed to offer modern Indian women a truly unique and personalized shopping journey.

Coyu's focus on curated premium fashion, omnichannel services, and personalized experiences positions it as a rising player in India's evolving fashion retail landscape.

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