Crocs launches Valentine Day’s campaign with Orry and Jackie Shroff
07 February 2025, Mumbai
Global footwear brand Crocs has teamed up with Bollywood icon Jackie Shroff and Gen Z influencer Orhan Awatramani (Orry) for a Valentine's Day campaign. Developed with production company Kulfi Collective, the campaign promotes Crocs' Jibbitz charms and Classic Clogs.
Yann Le Bozec, Head-International Marketing, Crocs, says, the campaign encourages everyone to celebrate their unique style and express their feelings in fun, meaningful ways with Jibbitz
Launched on February 5, 2025, the campaign blends humor and emotion to celebrate both contemporary love and self-expression. Crocs' Jibbitz charms allow wearers to personalize their signature slip-on shoes with colorful designs, from food and animals to other motifs, showcasing their personality.
The brand video highlights Shroff and Orry's contrasting personalities as they discuss modern love and dating topics like ghosting, green flags, and situationships. The campaign also introduces new themed designs and will include influencer-led activities, such as a Valentine's Day seeding box co-curated by Orry.
Capturing the humor, charm, and complexity of self-expression in today's relationships, the campaign creates a entertaining and relatable narrative that demonstrates how Crocs and Jibbitz can be a fun and meaningful way to express yourself, states Akshat Gupta, Chief Creative Officer, Kulfi Collective.
