Rare Rabbit launches new premium cotton blend shirts range for Valentine’s Day
07 February 2025, Mumbai
Men's apparel brand Rare Rabbit has launched a special collection of premium cotton blend shirts for Valentine's Day, emphasizing gifting options. Featuring subtle embroidered details, the collection offers a sophisticated and romantic touch.
Designed for fashion-forward men, the shirts provide a unique way to express affection. The collection includes button-down, semi-formal shirts in white and black, each with a hidden ‘I love you’ message embroidered beneath the front buttons. A small heart embroidered on the cuff symbolizes ‘love carried close to the heart,’ according to Rare Rabbit.
Priced at Rs 3,499, the shirts are available on the brand’s website and in its exclusive brand outlets across India, including stores in Coimbatore, Jammu, Ahmedabad, and Hyderabad. Rare Rabbit recently expanded its retail presence, opening its first dedicated footwear store, Rare'z, in Surat.
Rare Rabbit is the flagship brand of Bengaluru-based Radhamani Textiles, which also owns the women's wear brand Rareism and the everyday apparel label Articale. Radhamani Textiles reported a net profit of Rs 75 crore in FY2024, compared to Rs 32 crore in the previous year.
