Enamor empowers brides to rewrite the fashion narrative with new campaign

A lingerie brand synonymous with comfort and style, Enamor is shaking up the bridal landscape with its new campaign. Championing individuality, the #FabulousMyWay campaign urges brides to write their own fashion narrative. Shekhar Tewari, Chief Category & Operations Officer, Modernik Lifestyle, Enamor’s parent company, describes the campaign as a promise to embrace your unique essence and unapologetically flaunt it on your special day.

Drawing inspiration from romantic cities around the world, Enamor weaves its essence into each lingerie collection. Transcending borders, the bridal collection mirrors the spirit of a chosen wedding destination. The Somerset Song Collection captures the essence of a romantic English countryside with its soft, floral laces.

The Jordan Collection draws inspiration from the ancient wonders and architecture of Jordan. This collection is enriched with versatile must-haves, combining fashion-forward bras for grand occasions, stylish basics for everyday wear, an elegant athleisure collection for the airport-ready look, and comfortable loungewear for unwinding at the end of the day.

Recognising the individuality of each bride, the brand offers a spectrum of options to cater to diverse body types and preferences. It offers padded and wired bras to those seeking a lifted silhouette, while non-padded and non-wired styles provide comfort and support for different physiques.

Enamor also embraces the digital platform to foster seamless interaction with consumers. The brand sets its sights on the world stage by establishing a foothold in the US and Canada. It is also negotiating with potential partners in the Middle East and South Asia.