Retail Revolution: Paul & Shark dives into the XY ecosystem

In the bustling world of luxury fashion, where customer experience reigns supreme, Paul & Shark has just made a splash. The iconic Italian brand, known for its sleek nautical-inspired designs, has dived headfirst into XY Retail's unified commerce platform, replacing its existing system with XY's 5-in-1 solution.

XY's platform integrates POS, OMS, Clientele, and global fiscal compliance into a single, intuitive interface. This streamlined system lets Paul & Shark navigate the complexities of omnichannel retail with ease, managing orders, inventory, and customer relationships seamlessly across online and physical stores.

Built for speed and flexibility, XY's cloud-native platform allows Paul & Shark to adapt to the ever-shifting tides of the fashion world. With rapid implementation and a customised approach, XY tailors the platform to fit Paul & Shark's unique needs, ensuring a smooth onboard experience.

Alessio di Vietro, Chief Information Officer, Paul & Shark points out, XY's native mobile support empowers staff with sleek, handheld tools, transforming them into customer experience concierges. The platform’s reach extends far beyond Paul & Shark. From Emporio Armani's elegant boutiques to Damiani's glittering jewel boxes, XY's platform empowers global fashion brands to navigate the retail seas with confidence. With its focus on data-driven insights and sustainability, XY is charting a course towards a future where luxury retail is not just about opulence, but about experiences that are as unique and unforgettable as the ocean itself.