Ethnic wear label Soch makes international debut with a store in Canada

Ethnic wear brand Soch has made its international debut by opening its first overseas store in Canada. Located on North Park Drive in Brampton, the store features the brand's latest collection, which includes a wide array of designer ethnic wear such as sarees, salwar suits, kurtas, tunics, kurta sets, lehengas, and kaftans.
Looking ahead, Soch plans to expand globally with new stores in the US, Malaysia, Singapore, Indonesia, Mauritius, the Middle East, and the UK. Vinay Chatlani, CEO and Co-founder, Soch, states, the brand’s expansion into the Canada market signifies its growth beyond borders, increasing the stakes and expectations of its consumers.
Currently, Soch operates over 175 stores across 68 cities in India and has an e-commerce platform that serves over 30,000 pin codes. The brand also sells through shop-in-shop formats and online marketplaces such as Amazon, Myntra, and Ajio.