Harshvarrdhan Kapoor and Khushi Kapoor to be the new brand ambassadors for Converse
16 November 2024, Mumbai
American lifestyle brand Converse has roped in Indian actors Harshvardhan Kapoor and Khushi Kapoor as its newest ambassadors in India. This partnership aligns with Converse’s first store launch in the country, on the Linking Road in Mumbai.
This collaboration with the Kapoor siblings emphasises the brand’s dedication to encourage young people to express their true selves. The move coincides with the opening of Converse’s flagship store, which promises a unique shopping experience and marks a new chapter in India’s dynamic sneaker culture.
Originally founded in 1908 by Marquis Mills Converse in Malden, Massachusetts as the Converse Rubber Shoe Company, Converse is known globally for its footwear, apparel, and accessories. The brand, which has undergone several ownership changes over the years, is now a subsidiary of Nike, Inc
