Hoff partners Myntra for India foray

Spanish footwear and fashion brand Hoff has signed an agreement with Myntra to foray into the Indian market.

Known for its stylish sneakers, Hoff plans to also open new stores in the Middle East, including a franchise in Doha, Qatar. Having achieved a €55 million turnover during its recently concluded fiscal 2023-24, Hoff aims to achieve €100 million in revenues by 2025.

Based in Elche (Alicante), the brand debuted with online operations but gained a significant offline presence gradually. The brand currently generations 45 per cent of its revenues from the multi-brand channel, supported by its retail operations. Hoff operates 18 stores in Spain and has expanded internationally with self-managed boutiques in major European cities like London, Paris, Porto, Lisbon, and Maasmechelen, as well as franchised outlets in Colombia, Panama, and Chile.

To bolster its growth, Hoff has recently appointed Sergio Odriozola, Banana Republic, as its new general manager. He will lead the company’s internationalisation and product development efforts in close collaboration with Fran Marchena, Founder and CEO.