15 July 2024, Mumbai
Premium hosiery brand Balenzia has expanded its store presence in India by opening the brand’s second exclusive outlet within the retail segment of the Terminal IV of Chennai International Airport.
Shruti Gupta, Head-Strategy, Balenzia, says, the opening of the brand’ second store in Chennai signifies its unwavering commitment to ensure availability of premium products to customers.
One of the busiest and most dynamic airports in India, the Chennai International Airport is a crucial gateway to South India. Its strategic location allows the brand to connect with a diverse and affluent audience, enhanceits brand visibility and foster deeper connections with both domestic and international travellers.
The store features an open façade with an inner wall covered in Balenzia’s signature bright, graphic socks. The main focus of the store is Balenzia’s licensed socks featuring popular characters such as Harry Potter, Mickey Mouse, and the Power Puff Girls, etc. The store also offers other performance-driven styles to attract the high levels of foot traffic in the airport.
A leading manufacturer of premium quality socks for all occasions, Balenzia boasts access to over 70 licensed properties from renowned media franchises including DC Comics, Warner Brothers, HBO, Cartoon Network, Disney, and Marvel.
