KingsCraft Online Brands launches new streetwear brand, ‘Underrated Club’

Ushering a new era in India fashion, KingsCraft Online Brands has launched a new cutting-edge streetwear brand named, 'Underrated Club.'

Co-founded by entrepreneurs Abhishek Teri and Kartik Anand, Underrated Club aims to revolutionise India’s e-commerce and retail landscape by offering original, unique and authentic streetwear for its consumers.

The brand redefines luxury streetwear by merges timeless elegance with modern urban flair, says Abhishek Teri, Co-founder of Underrated Club. It crafts garments with great precision and a deep commitment to quality. Each of the garments designed by Underrated Club reflects on the brand’s design philosophy and focus on details. The brand also makes a statement of refined taste and bold expression through each of its garments, adds Teri.

Currently operating exclusively through its online platform, Underrated Club offers a seamless shopping experience via its user-friendly website. The brand plans to extend its reach by partnering with premium e-commerce platforms. Additionally, Underrated Club also plans to partner with other well-known retailers to establish a physical presence through pop-up stores, and flagship store openings in key metropolitan cities.