Liva launches "Feel It All" campaign to emphasize fabric's impact

20 September 2024, Mumbai

Liva has launched its latest campaign, "Feel It All," urging consumers to rediscover the significance of fabric in their clothing choices. The campaign highlights Liva’s fabric qualities softness, fluidity, comfort, and breath ability that enhance daily experiences.

"Feel It All" showcases how the right fabric can elevate everyday moments, from a fluid dress that moves with grace to a breathable top that offers lightness on sunny days. According to Manmohan Singh, CMO of Birla Cellulose, Grasim Industries Ltd, fabric frequently gets overlooked in today's fast-paced world. This campaign seeks to rekindle appreciation for how essential fabric is in providing both comfort and style.

Executed by Gozoop’s creative team, the campaign uses a robust digital strategy, including social media and interactive content, to engage audiences effectively. Nishant Chhinkwani, Creative Director at Gozoop Digital, explains that Liva’s essence of effortless comfort is mirrored in the campaign. It aligns with consumers’ desires for lightness, freedom, and a sense of connection.

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