Max Fashion's 2024 Kids Festival features national drawing contest

Max Fashion proudly announces the return of its popular Max Kids Festival for summer 2024. This nationwide event, now in its 14th year, has become a hallmark celebration of creativity for children and teens. The Max Kids Festival not only enhances Max's reputation as a beloved fashion brand but also significantly boosts sales, with the kids’ category making up one-fourth of its total revenue.

The 2024 edition introduces an all-India drawing and coloring contest, spanning 21 cities and over 100 Max stores. Pallavi Pandey, Head of Marketing at Max Fashion India, emphasizes the festival's growth and its role in highlighting children's creativity. The theme for this year is "Draw Your Superhero Saving Earth," with participants creating art on recyclable shopping bags provided by Max stores.

Inaugurated by actress NehaDhupia, the event will showcase entries at the Mall of Asia, Bangalore on June 16. Max has curated a special collection inspired by popular comics and OTT characters like Garfield, SpongeBob, and Stranger Things. Engaging activities and a youth fashion show will further enrich the festival experience.

SumitChandna, President & Deputy CEO of Max Fashion India, highlights the brand's commitment to trendy collections for young audiences. With over 23,000 kids registered, seven grand prize winners will enjoy an all-expenses-paid trip to Kashmir. The Max Kids Festival promises an exciting and inspiring platform for young artists nationwide.