Miraggio appoints Inderpreet Singh Gaba as new VP-Brand & Marketing
18 July, Mumbai 2025
A prominent fashion accessories brand, Miraggio has appointed Inderpreet Singh Gaba as its new Vice President- Brand & Marketing. In this pivotal leadership role, Gaba will spearhead Miraggio's marketing initiatives, with a strong focus on strategic storytelling, purpose-driven communication, and significantly enhancing brand visibility across diverse platforms.
Gaba brings a wealth of experience, boasting over 14 years in the fashion, retail, and lifestyle sectors. His impressive career includes stints with renowned brands such as Birkenstock, Luxottica (Ray-Ban, Vogue Eyewear), Aditya Birla Retail, and Future Group. Throughout his professional journey, Gaba has consistently demonstrated a deep commitment to developing consumer-centric, insight-led brand narratives that resonate emotionally and culturally with target audiences. He is recognized for his ability to lead cross-functional teams in executing successful campaigns, repositioning established brands, and driving engagement through innovative brand-building efforts.
Most recently, Gaba served as the Head of Marketing at Birkenstock India. In this role, he was instrumental in cultivating brand acceptance and solidifying Birkenstock's premium position within the open-footwear segment, a market predominantly influenced by sneaker culture.
Commenting on his new role, Gaba says, more than a brand, Mirraggio is a powerful form of self-expression rooted in confidence, individuality, and purpose. The brand has built strong equity among new-age consumers, and he looks forward to working closely with the team to take this connection to the next level with innovation, culture, and creativity at the core.
Mohit Jain, Founder & CEO, Miraggio, adds, Gaba’s proven ability to craft meaningful consumer narratives, paired with his robust experience across iconic lifestyle brands, makes him the perfect addition to the brand’s leadership team. He will play a critical role in defining the next chapter and help the brand achieve strategic growth.
