Mohey signs on Kiara Advani

 12 January 2023, Mumbai

Kiara Advani is the new brand ambassador for Mohey.

Mohey is an ethnic fashion and bridal wear brand launched in 2015 and has over 50 stores across the country along with a strong online presence.

This has lehengas, saris, gowns, blouses, sari gowns and suits, bags, clutches, dupattas, ponchos and jewellery like rings, ear rings, neck pieces, mangtika and belly belts. Every Mohey garment is handpicked for its concept, attention to detail, fabric, hue, cut, embellishment and finishing.

This brand is from Vedant Fashions. Vedant Fashions plans to double retail floor space to two million square feet in the next few years. The company owns brands like Manyavar, Mohey and Mebaz. Most of the company’s exclusive brand outlets are owned and operated by franchisees.

The company has over 300 franchisees and a total of 537 exclusive outlets (including 55 shop-in-shops and 12 international stores) spread over an aggregate retail floor space of approximately 1.1 million square feet in 207 cities and towns in India and eight cities internationally.

About 90.14 per cent sales were generated by franchisee-owned exclusive outlets in the financial year 2021. Moreover, 60 per cent of Vedant’s retail area is in Tier II and III cities while the balance is spread over Tier I cities.

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