Numero Uno gears up for expansion; targets 30% revenue growth in two years

14 August 2024, Mumbai

A dominant force in the Indian denim industry since its inception in 1987, Numero Uno is gearing up for significant expansion. The brand aims to grow its market share and revenue by 30-40 percent in the next two years, says Jaiwant S Dhingra, Director - Marketing and Business Development.

Traditionally strong in northern India, Numero Uno also plan to expand into South India with large-format stores, multi-brand outlets (MBOs), and exclusive brand stores (EBOs) in states like Andhra Pradesh, Karnataka, and Telangana. The brand is also tapping into the potential of Tier II and Tier III cities, with Bihar identified as an untapped market with substantial spending power.

In addition to geographical expansion, Numero Uno is exploring designer collaborations, particularly in the denim segment, signaling its intent to innovate and stay relevant in a rapidly evolving fashion landscape.

To align with its forward-looking strategy, Numero Uno recently underwent rebranding, a meticulous in-house effort that spanned six to eight months. While simple, the brand’s new logo encapsulates its ethos and resonates with both its heritage and its future vision. The rebranding process is being implemented gradually across the brand’s numerous stores, with three phases completed and two more to go.

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