Pepe Jeans London expands offline presence in Kerala with first EBO in Kozhikode
03 January 2025, Mumbai
Expanding its offline presence in Kerala, men's and women's apparel and denim brand Pepe Jeans London has launched its first exclusive brand outlet in Kozhikode. Retailing the brand’s collection of casual western wear, the store is located in the city's HiLite Mall.
Having a wall dedicated to the brand’s signature product, denims with a broad selection of cuts available, the store focuses on the brand’s menswear range. Pepe Jeans London currently has two stores in Kochi as well as one store in Thrivananthapuram. The brand’s offline expansion has put it on track to achieve total revenue of Rs 2,000 crore.
Currently having approximately 200 stores in India, Pepe Jeans India plans to open 100 new stores in the coming three years, as per reports by the Press Trust of India.. The brand aims to generate around 35 per cent of its business from the direct to customer channel, including e-commerce stores and brick-and-mortar stores.
