Global sports brand Puma has extended its partnership with former Indian Cricketer Yuvraj Singh. As per Business Insider, Singh will now be the face of Puma Motorsport in India and showcase his passion for fast cars and sports-inspired fashion. With this, Singh will also join the brand’s global league of legends like Thierry Henry, Boris Becker and Usain Bolt.
Globally, PUMA is associated with Scuderia Ferrari, Mercedes-AMG Petronas Formula One Team, Aston Martin Red Bull Racing, BMW M Motorsport and Porche Motorsport. With India being one of the biggest markets for PUMA motorsport, the brand looks to capitalise on the growing demand for streetstyle products inspired by performance gear.
Abhishek Ganguly, Managing Director, Puma India & Southeast Asia says, Singh’s relentless courage and indomitable attitude perfectly embodies the spirit of the brand. Whether it’s his sporting exuberance or his sense of style, Singh has always been a role model of innumerable Indians. His love for F1, fast cars and orientation towards sports-inspired fashion makes
