Rare Rabbit expands in Gujarat with first Rare’z store in Surat

02 November 2024, Mumbai

Radhamani Textiles’ flagship brand, Rare Rabbit has expanded its operations in Gujarat by opening the first physical store of its new brand Rare’z in Surat.

Located in Rajhans Ornate at Parle Point, this new store offers a curated range of premium men’s footwear. Its unique design incorporates a specialised ceiling that channels natural light, creating an inviting glow that highlights the details and colors of the products, making it an immersive experience for footwear enthusiasts. It showcases a monochrome, minimalist interior with Rare’z footwear displayed on floating shelves.

The store features a range of styles, from casual sneakers to formal shoes, including standout items like metallic silver sneakers with a large monogram ‘R’ and a premium line of leather shoes and high-tops branded as ‘Sauron.’

Rare Rabbit operates as Radhamani Textiles’ lead brand, with additional labels including the womenswear brand Rareism and the everyday apparel line Articale. In FY’24, Radhamani Textiles’ net profit more than doubled to Rs 75 crore from Rs 32 crore in the previous. The company’s revenue also rose 69 per cent Y-o-Y, reflecting its expanding footprint in the fashion industry.

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