Raymond to expand ethnic wear brand with 118 new stores

One of India's most trusted brands, Raymond plans to expand its retail network by opening 118 new stores of its premium ethnic wear brand, Ethnix by Raymond. The stores will be opened across 68 cities by 2025.

This initiative will be executed by India’s leading franchise solutions provider Franchise India, through its established franchise network.

The states in which Raymond will open its stores include Andhra Pradesh, Telangana, Gujarat, West Bengal, Bihar, and Maharashtra. The brand has selected these locations in order to maximize its reach and cater to India’s diverse demographics.

Raymond’s partnership with Franchise India offers entrepreneurs an opportunity to invest in the premium ethnic wear market. These investors getan access to multiple flexible franchise models (FOFO, COFO, FICO), allowing them to get involved at varying levels and capital investment, to suit individual business goals.

The new Ethnix by Raymond stores will not only boost Raymond’s revenue but also expand its retail presence besides providing direct engagement opportunities with customers across India.

Terming this expansion as a major milestone for both the companies, Gaurav Marya, Founder & Chairman, Franchise India, the shared vision of both the enterprises will provide investors with opportunities to benefit from the premium ethnic wear segment, with the flexibility of multiple franchise models ensuring entrepreneurs tap into the booming premium ethnic wear market by aligning their business objectives with this growth opportunity.