Saku to open five additional stores across Indian cities in next 12 months

Homegrown Indian fashion brand Saku plans to open five additional stores across major Indian cities within the next 12 to 15 months. The brand also aims to scale its direct-to-consumer website while simultaneously expanding through strategic partnerships with leading online marketplaces.

Saku recently opened its second retail store in Gurugram. The store emphasizes on the brand’s mission to make premium, designer-inspired fashion more accessible and aspirational for everyday consumers. It showcases the brand’s complete range of womenswear, menswear, and kidswear all in one location.

Located in a prime shopping area of Gurugram, the new store is thoughtfully designed to embody the brand’s philosophy of ‘Nothing but Fine Living.’ Every aspect of the space, from its calm and immersive layout to its fabric-focused displays and attentive customer service, aims to provide a more personal and elevated shopping experience, offering a refreshing change from the typical fast-paced fashion retail environment.

This expansion comes at a time when Saku’s popularity across both its online and physical retail channels continues to grow. The brand continues to build a strong presence with its distinctive approach to fashion – one that blends designer aesthetics with affordability, allowing style-conscious Indian families to enjoy quality and creativity without having to compromise.

Sandeep Sampla, Co-founder & CEO, Saku, states, witnessing a strong traction in both its physical and digital channels, the brand targets a 45 per cent Y-o-Y growth with plans to expand its presence to over 10 cities in India.

As part of its grand opening, the Gurugram store also launches The Neela Collection - a seasonal womenswear capsule that offers a poetic interpretation of the color blue through clean silhouettes and subtle detailing. Alongside its flagship womenswear brand Saku, the store also features Stoik (menswear) and Picaasu (kidswear), positioning itself as a comprehensive, family-first fashion destination for the modern Indian household.

With this latest milestone, Saku strengthens its commitment to redefining Indian fashion through the overall shopping experience it provides.