House of Rare to open first combined Rareism and Rare Ones concept store in Mumbai
05 May, Mumbai 2025
Signifying a major step in the brand’s retail growth, the House of Rare plans to open its first combined Rareism and Rare Ones concept store in Mumbai. Spanning over 1,350 sq ft, the store for the first time, unites two of the brand’s signature labels under one roof.
Recognized for its thoughtfully designed, contemporary fashion for modern women, Rareism, offers a variety of apparel and accessories that blend style with comfort. In contrast, Rare Ones focuses on providing premium, trend-driven fashion for young boys. This new store allows The House of Rare to create a smooth shopping experience for mothers and their children, catering to both fashion-forward tastes and everyday practicality.
The launch also showcases the brands’ Spring-Summer 2025 collections, featuring new silhouettes, both bold and classic color schemes, and trendy designs suitable for versatile day-to-evening wear and elevated casual attire.
Abhishek Srivastava, Chief Brand Officer, Rareism, shared, the opening of this unified store in Mumbai brings the customers of Rareism and Rare Ones together in a thoughtfully designed space celebrating modern Indian families. This is a crucial step in expanding the brand’s retail presence and offers customers style, comfort, and a shopping experience tailored for both women and young boys.
This opening marks the start of a new retail phase for The House of Rare, as it aims to build more design-centric, lifestyle-focused spaces that reflect the changing preferences of Indian consumers. The Mumbai store sets the standard for future expansion, with similar concept stores planned across India in the coming year.
By combining its two distinct yet complementary brands in a single retail environment, The House of Rare continues to push boundaries in customer-focused fashion retail, reinforcing its reputation for delivering unique, stylish, and wearable collections for the entire family.
