Sales from Tier II, III cities rise by over 65% at Amazon Prime Day 2024 sale

03 August 2024, Mumbai

Sales from the Tier II and III cities increased by over 65 per cent during the Amazon India’s Prime Day 2024 sales event. Almost two out of three Prime members shopped from these areas, indicating a growing consumer base outside major metropolitan cities.

AbhinavAgarwal, Director and Head-Prime, Amazon India, remarks, the platform also experienced a 24 per cent increase in Prime memberships compared to Prime Day 2023.

These Prime members enjoyed access to thousands of new product launches, including offerings from over 450 brands and more than 3,200 launches from small and medium-sized businesses (SMBs).The sale featured significant discounts on popular products, making it a highly anticipated shopping event for consumers looking to save on their purchases.

AkshaySahi, Director and Country Head, Amazon Prime, Delivery Experience, India, adds, in this sales event, Amazon put products that customers need and want as close as possible to them by enhancing operations to boost same and next-day deliveries.

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