06 January 2025, Mumbai
Redefining menswear with premium craftsmanship, sustainability, and innovation, The Bear House targets Rs 500 crore revenue by 2028.
A rising name in India’s menswear market, The Bear House aims to increase its revenues from Rs 162 core in FY2023-24 to Rs 500 crore by 2028 through consistent growth and alignment with consumer preferences. Of this, the brand aims t Rs 220 crore for FY2024-25
Established in 2017, The Bear House offers a blend of international craftsmanship and contemporary designs. The brand focuses on quality, sustainability, and timeless appeal.
Elaborating on the brand’s journey and its future vision, Harsh Somaiya, Co-Founder, says, the the brand aims to establish a robust offline footprint in the next five years besides innovating in the e-commerce domain. The brand aims to redefine menswear through consistent growth and alignment with consumer preferences, he adds.
.Most of The Bear House’s success stems from strategic expansions and a commitment to staying ahead of industry trends. The brand has been focusing on retail growth, cutting-edge product innovation, and e-commerce partnerships with platforms like Myntra, Ajio, and its own website. Ity also launched its first shop-in-shop store at Broadway in Ambience Mall, Delhi, and plans to set up six standalone stores by March 2025, starting in Bengaluru.
With its philosophy, ‘Go Everywhere, Do Everything,’ emphasizing style and comfort, The Bear House offers collections that seamlessly transition from office wear to casual outings, reflecting a blend of global trends and Indian sensibilities. The brand offers men’s apparels including shirts, polos, blazers, bottoms, and accessories, and plans to expand into perfumes, belts, and travel gear.
Technology is integral to the operations of The Bear House. The brand enhances customer experiences through predictive analytics, personalized recommendations, and intuitive platforms. Premium materials like Egyptian Giza cotton and Turkish fabrics, combined with timeless designs, make the brand a favorite for sophisticated yet functional fashion.
Social media is key to brand’s success, with Instagram driving customer engagement and LinkedIn showcasing industry achievements. Committed to sustainability and superior craftsmanship, The Bear House is poised to redefine menswear and make a mark on global markets.
