Vivek Biyani launches first experiential commerce concept store ‘Broadway’ in New Delhi

16 September 2024, Mumbai

Entrepreneur Vivek Biyani has launched the first flagship store of his experiential commerce concept, ‘Broadway,’ in New Delhi under the venture building company Think 9.

Located in Ambience Mall, Vasant Kunj, the Broadway store spans 25,000 sqft and features over 115 new-age brands across categories such as fashion, lifestyle, beauty, personal care, and wellness. This store marks the debut of the Broadway concept in India, with plans to expand by opening two stores in Hyderabad next month and a store in Mumbai by early 2025.

Commenting on the launch, Biyani states, with experiential commerce at the core of its vision, Broadway aims to create an ecosystem that reflects the online experience for digital natives—empowering digital-first brands to establish a physical presence and connect with consumers on a deeper level.

Broadway's experiential commerce concept seeks to bridge the gap between digital-first brands and offline consumer experiences by integrating content, creators, and commerce into a cohesive shopping experience.

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