W for Women to showcase debut Spring Summer’25 collection at NWFW 2025

24 January 2025, Mumbai

Leading Indian women's wear brand from Aditya Birla Fashion and Retail(ABFRL), W for Woman is set to make its debut at New York Fashion Week (NYFW) 2025. As the only Indian wear brand of this scale participating in the prestigious ‘Made in India’ segment, W for Woman will showcase its highly anticipated Spring Summer '25 collection on February 6, 2025 at the Sony Hall in Manhattan.

Endorsed by Bollywood superstar Anushka Sharma, the brand will present a collection that celebrates the rich cultural heritage of India while embracing a contemporary, global perspective. Models will grace the runway with designs that embody the modern Indian woman – deeply connected to her roots yet exuding a confident, international style.

Anant Daga, Chief Executive Officer -TCNS Division, Aditya Birla Fashion and Retail, affirms, this showcase exemplifies the brand’s dedication to fusing India's rich cultural heritage with contemporary fashion, making it resonate on a global scale. The label’s participation in NYFW underscores its belief in the strength and appeal of Indian fashion.

A celebration of India's diverse fashion legacy, the Spring Summer '25 collection offers a diverse range of options in everything from exquisite craftsmanship and innovative fusion wear to luxurious bridal ensembles. Each capsule within the collection tells a unique story, seamlessly blending traditional motifs with modern aesthetics to cater to a variety of styles and occasions.

W for Woman's participation in NYFW signifies a significant milestone for the brand and a testament to India's growing influence in the global fashion landscape. The brand redefines ethnic wear by positioning itself as a pioneer in contemporary Indian fashion on an international platform.

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