Wrangler to launch co-branded merchandise in partnership with café chain, Social

21 November 2024, Mumbai

Global denim brand Wrangler plans to launch a special collection of co-branded merchandise in partnership with Indian café chain Social. Unveiled at an event in Mumbai, the collection showcases the fusion of two brands that emphasise creativity and urban culture.

This collaboration brings together two dynamic brands that celebrate self-expression and creativity. It curates an experience that embodies the pulse of the city and the spirit of adventurous optimism, says Nitin Chhabra, CEO, Ace Turtle, the exclusive licensee of Wrangler in India.

Comprising a variety of apparel, the collection features oversized tees and sweatshirts for men and cropped tees for women. Each of the garment pieces in this collection has been embellished with unique illustrations that blend Wrangler’s adventurous spirit with Social’s vibrant, nightlife-inspired aesthetic.

Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality, the parent company of Social, highlights, the café-chain’s co-branded merchandise with Wrangler blends music, fashion, and culture into a tangible form. Together, the two brands offer a unique way to celebrate the adventurous spirit and urban creativity that define them.

The exclusive merchandise is available across India at all Wrangler retail stores, select department chains like Lifestyle and Shoppers Stop, as well as online through Wrangler’s official India website. Additionally, customers can order the collection using QR codes available at SOCIAL outlets.

An iconic American denim and workwear brand established in 1947 by Blue Bell, Wrangler is owned by Kontoor Brands Inc, a US-based company that also manages the denim label Lee. In 2021, Kontoor Brands transferred its operations in India for Lee and Wrangler from a direct ownership model to a franchise structure, partnering with retail tech company Ace Turtle.

Bengaluru-headquartered Ace Turtle, is the exclusive licensee for several global brands in India and other South Asian markets, including Toys’R’Us, Babies’R’Us, and Dockers.

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