Yousta expands in Karnataka with first brick-and-mortar store in Manipal
22 November 2024, Mumbai
Expanding its retail presence in Karnataka, Reliance Retail’s affordable youth fashion brand Yousta has opened its first brick-and-mortar store in Manipal, a town in the Udipi district of the state.
Yousta has opened a wide range of brick-and-mortar stores across India so far this year in locations including Zirakpur, Gurugram, Hubli, Lucknow, Pune, Prayagraj, Mumbai, and Kolkata, etc. Launched by Reliance Industries’ retail arm, Reliance Retail, the brand caters to the growing demand for branded yet affordable fashion amongst India’s youth.
In addition to physical stores, Reliance Retail continues to strengthen Yousta’s online presence, offering convenience for tech-savvy young shoppers who prefer to browse and buy online.
Yousta also seeks to stay relevant by tapping into current trends in the youth fashion market, which include sustainability and fashion-conscious choices that reflect young consumers' desire for socially responsible brands.
