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Garment Mantra to boost retail presence

26th October 2021, Mumbai:

Garment Mantra Lifestyle plans to strengthen its retail presence across the country by opening new stores by the end of the current financial year. The company recently opened two new stores, one each in Gujarat and Tamil Nadu, taking its store count to 13 across India.

The new retail garment stores are called ‘Price Mantra’ under its subsidiary Twenty-Twenty Trading. With the expansion, the company expects an increase in its customer base and revenue in the coming quarters.


Garment Mantra continues to reinforce its role in offering up-to-date and affordable fashion for every member of the family while providing a great in-store experience for customers. Garment Mantra is a value fashion retailer with a strong presence in Tier II and III markets of the country.


It is confident of receiving an optimistic response in Gujarat and Tamil Nadu and will continue to cater to more and more locations in the coming quarter. Price Mantra plans to open more stores by end of fiscal ’22 and reach its goal of being present in 15 locations nationally.

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Garment Mantra to boost retail presence

Ethnic wear brand Soch focuses on ecommerce to drive up growth

25th October 2021

Ethnic wear brand Soch has carved out a strong place for itself in the e-commerce and direct-to-consumer space after the pandemic. Soch’s business grew between three and four times after the first wave of COVID-19.

Although the retail company’s business saw a slump for a period of two to three months between March and June 2020, sales picked up in the following months. Live commerce integration on its website is another pivot that Soch aims to implement in the next few months.

From planning, buying, merchandising, supply chain management, operations to marketing and digital, Soch is working on strategic changes across its e-commerce and omnichannel play to drive double digital revenue growth by fiscal 22-23.

Soch was launched in 2003. Since the early 2000s, its journey has been upwards with the number of offline stores multiplying each year.

From 2010 to 2021, Soch expanded to 138 retail stores across Karnataka, Andhra Pradesh, Telangana, parts of Delhi, and more with its ethnic wear collection of saris, lehengas, kurtas, dresses, fabrics, among others.

The plan is to saturate Soch’s Southern India market before entering deep into North India. Soch also expects to deepen its digital presence with the implementation of live commerce on its website.

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1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

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5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

 

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