08 October 2022, Mumbai:
Ananya Pandey is brand ambassador for Only. In the new campaign, Pandey models a series of neon, futuristic outfits as she explores the everyverse, a phygital landscape imagined by Only.
The video integrates fashion with technology in a unique manner in order to appeal to a whole new generation of fashion-conscious Gen-Zers. Only specialises in denim and women’s casual wear.
The brand retails across over 4,500 stores worldwide and is run by apparel retail business Bestseller. Only’s collection this season is trendy and this time has worked with very cool layering of the pieces. Only launched in India in the year 2010 and has fast become the fashion choice for millennials across the country. The fast-fashion young denim brand continues to grow rapidly. Since Only’s inception in the Indian market, the brand has managed to carve a niche for itself and popularize its core personality of being fun, edgy, rebellious, fearless and most importantly – extremely stylish.Each item is created with this special Only feeling representing its core identity, which has a mature twist with a focus on feminine strength, self-confidence and style. The Only collections feature a unique, real and modern identity and attractive styles with international class.
