Arrow brand gets contemporary

18 November 2022, Mumbai:

For Arrow formal wear contributes the highest followed by the sports range. The brand is trying to be more contemporary in the post-Covid scenario and has been growing this year above the pre-pandemic level. Diwali 2022 grew by double digits when compared to the 2021 and was much higher when compared to 2019 and 2020.

Currently the brand’s expansion is focused on mostly Tier II cities. Tier III presence is through two channels – multi-brand outlets and online efforts. The brand is investing money in larger stores in either metro or Tier I markets since that’s where growth is happening.

The sales contribution of online channels was at 11 per cent in 2018. Now it is around 17 per cent but doesn’t include omni-channel contribution. Omni-channel is upwards of eight per cent to nine percent and the endeavour is to push it to 12 per cent to 15 per cent.

Arrow has been in India since 1993 and apart from premium formal shirts has offerings across Arrow Sport, Arrow New York, Arrow Woman, and products from denim to sweatshirts to jackets to T-shirts to suits to accessories.

Arrow is a legacy brand, which has the legacy of starting the formal collars and therefore has an expertise in this category.

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