Brands-To-Retail الزيارات: 1279

Arvind Fashions to invest heavily in US Polo in Q2

Brands-To-Retail الزيارات: 1279
ArvindFashions
Brands-To-Retail الزيارات: 1279

19 August 2023, Mumbai

Brand on the verge of Rs 2,000 crore milestone

Arvind Fashions is gearing up for substantial investments in its flagship brand, US Polo, during the upcoming second quarter of the fiscal year 2024. The brand is on the brink of reaching the notable milestone of Rs 2,000 crore, establishing itself as a leading player in the casual lifestyle sector.

Comprehensive rejuvenation plan

The company's goals for the current year include a comprehensive rejuvenation of the US Polo brand, encompassing various aspects such as retail presentation, product offerings, and advertising strategies. This initiative aims to significantly increase the brand's visibility, starting in the second quarter.

As a central objective for this year, the group is committed to comprehensively revitalizing the brand across various aspects, including retail format, product lineup, and advertising. It anticipates heightened visibility for US Polo from Q2 onwards.

Latest Textile Events

Author’s Posts