Asics India signs cricketer Prasidh Krishna to promote sports in India

04 July 2022, Mumbai:

Japanese sports performance brand Asics has signed cricketer Prasidh Krishna to promote sports in the country. The partnership will enable Asics to create awareness about the power of sports to transform individuals and uplift their bodies and mind, says Rajat Khurana, Managing Director, Asics India and South Asia. Through this collaboration, Asics aims to build a stronger sporting spirit and ambition with young and emerging athletes, he adds as per a Fashion Network report

Krishna says, the brand's vision, philosophy and legacy that it has built in the sport of cricket is admirable. Our alliance can create a meaningful impact in the minds and lives of aspiring athletes. Asics India has around 65 exclusive-retail brand outlets operated by the franchisees in different parts of the country and sells online through e-commerce platforms.

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