Aurelia launches new campaign in partnership with Alia Bhatt

22 August 2022, Mumbai

TCNS Clothing Co’s womenswear brand Aurelia has launched a new campaign for the upcoming festive season in partnership with brand ambassador Alia Bhatt.

The multimedia campaign launched with Bhatt focuses on the idea of turning unexpected situations into positive experiences The campaign is the latest installment of Bhatt’s brand ambassador campaign ‘Be Compliment Ready’ and debuts Aurelia’s new ‘fairy kurta’, named for its floaty, ethereal sleeves.

Anant Daga, Managing Director, TCNS Clothing says, the aims to inspire women to be festive ready and celebrate the festivities with aplomb. Aurelia stands for the fashion choices of the new age women looking for effortless styling at work as well as at home.

Aurelia retails its women’s ethnic wear through its network of over 220 exclusive brand outlets. The brand also has a presence in over 1,000 large-format store outlets located across 150 Indian cities as well as an online presence across all major e-commerce platforms.

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