Babycare brand 'Baby Amore' to expand operations

27 January 2022, Mumbai:

Babycare brand Baby Amore will expand its omnichannel operations with the funds received from revenue-based financing fintech platform and marketplace GetVantage.

Starting as an e-commerce company Baby Amore ventured into physical retail by opening its first brick-and-mortar store in Chennai. It plans to expand its offline footprint to more metros. It currently retails over 100 brands on its e-commerce platform.

The business plans to use its new funding to augment its brand-building strategy. Baby Amore also plans to link up with international baby care brands and retail them on its platform.

Baby Amore was launched by Hameed Imthad and Abdul Wahab in 2019 in Chennai as a multi-brand baby care platform.

The business subsequently opened its first brick-and-mortar store in Chennai which it operates as a concept store to showcase its brand ethos. Baby Amore plans to reach a store total of 50 by 2022.

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