Biba launches new kurta collection in partnership with Liva

02 July 2022, Mumbai:

Women’s ethnic wear and lifestyle brand Biba has launched a new kurta collection in partnership with textiles brand Liva

Biba’s partnership with the Aditya Birla Group textile brand offers classic ethnic wear pieces in light, fluid, and eco-friendly textiles. The collection includes elaxed fit kurtas, floral and geometrical patterns, and a diverse color scheme for a smooth transition from day to night. It also features chevron print, mirror work details, and more fusion style pieces.

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Liva Fluid Fashion manufactures its textiles using Birla Cellulose fibres which come from renewable and natural raw materials. The textiles are designed to be fully biodegradable and made in a sustainable way. This is Biba’s second collaboration with Liva following on from a line it launched last summer.

Biba also recently launched its ‘End of Season Sale’ which it describes as “India’s biggest sale. The brand is offering up to 50 per cent off designs from its women’s and girl’s collections on its dedicated e-commerce store.

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