Blurong teams up with Jagermeister for a capsule collection in India

Innovative apparel brand Bluorng has teamed up with Jägermeister to introduce a unique capsule collection featuring jackets, t-shirts, shirts, shorts and hoodies. Celebrating the essence of both brands, the collection blends Jägermeister’s iconic stag logo with Bluorng’s nature-inspired motifs. It incorporates the themes of forests and wildlife to honor Jägermeister’s storied heritage and showcase Bluorng’s creative ingenuity.

Highlighting the significance of the capsule collection, Mokam Singh and Siddhant Sabharwal, Founders, say, the collection aims to create a profound impact that leaves a lasting impression on the consumers’ minds. Inspired by the iconic stag of jagermeister, it offers five distinct looks to express four characteristics of the stag.

The design of this collection merges both Bluorng and Jägermeister’s aesthetics to create something unique for the consumers. It channels the essence of Jagermeister’s iconic stag into Bluorng’s designs and prints. For the presentation, Bluorng uses green lighting to transform its flagship store into the stag’s natural habitat.