15 September 2022, Mumbai:
Celio has launched a Pokemon collection in India. The collection features a range of T-shirts, hoodies, jeans, joggers, shirts and sweatshirts with a wide assortment of Pokemon characters like Pikachu and Ash.
This collection has been conceptualised to cater to the changing needs of customers who are fashion-forward and wish to wear a stylish, trendy look. The colors range from light blue to bright yellow, black, and grey. The collection is not only appealing to look at but gives the characters from the series an in-vogue twist.
Founded in 1985,Celiois a French men's ready-to-wear brand. It is present in 60 countries with more than 1100 stores. In India the brand focuses on smart casuals, weekend casuals and jeans. This includes denims, tees, bermudas, cargos, linen shirts, polos, chinos, bottom wear. The target is the 25 year old Indian male, conventional style seekers or progressive consumers, socially connected and style conscious.
Celio aims to be among the most preferred international menswear brand in India in the next few years. Celio is all about effortless style and fashion. Products are urban, smart, elegant and very wearable. Each product is a distinct twist of fashion. In terms of pricing strategy, the brand has an accessible pricing with a focus on good value.
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