15 September 2023, Mumbai
About Brand
Founded in 1985, ETUDE, K-Beauty's leading brand, fulfills women's dreams of transformation, bringing out their inner princesses with adorable, girly charm.
Spreading Beauty Across Asia
Since its 2007 debut in Thailand, ETUDE has expanded its influence across Asia, captivating hearts in Japan, Hong Kong, and India with its playful makeup culture.
The Artistry of "Étude" Inspired by Chopin's "études," ETUDE embodies the spirit of artistic training, making makeup easy, playful, and fun for beginners.
Global Reach
With over 600 stores in Korea and 200+ overseas, ETUDE maintains a strong presence in the Korean cosmetic market, promoting "make-up play" as a K-Beauty evangelist.
