Global brand Boss expands in northern India with flagship store in Chandigarh

19 August 2023, Mumbai

Global casual wear brand Boss has unveiled its new flagship store in Chandigarh, strategically enhancing its physical retail footprint in northern India. The store, situated within Nexus Elante Mall, is operated by Reliance Brands Limited.

Elevated menswear collections

The newly inaugurated Boss store, introduced by Reliance Brands Limited, showcases an array of menswear collections. From refined workwear to leisure attire and accessories, the store epitomizes timeless elegance and superior craftsmanship.

A luxurious shopping experience

Boss introduces refined luxury and style to the city, as it beckons fashion enthusiasts and discerning individuals to explore its iconic menswear collections. Exceptional fabric quality and tailoring underscore Boss's commitment, paired with impeccable customer service and a modern shopping ambiance.

Diverse offerings

Apart from sportswear tailored for leisure activities, the store also houses a dedicated section for meticulously crafted suits. Positioned in the premium market segment, it strives to fulfill comprehensive wardrobe needs for men.

The Hugo Boss connection

Boss, a cornerstone of the premium apparel enterprise Hugo Boss, hails from Metzingen, Germany. With a robust retail presence across 132 countries, Hugo Boss boasts approximately 7,400 points of sale, including online stores in 70 countries. Notably, the group achieved a remarkable €3.7 billion in sales during the 2022 fiscal year.

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