Go Fashion to increase store presence with new markets & EBOs

17 June 2022, Mumbai:

Chennai-headquartered Go Fashion (India) plans to increase its store presence across the country by setting up new EBOs in Tier II and III cities and strengthening offline retail presence in the northern and eastern markets.

Go Fashion has an over 8 per cent market share in the women’s bottom-wear segment. The company is engaged in development, design, sourcing, marketing and retailing of a range of women’s bottom-wear products under the brand ‘Go Colors’.

In FY22, the company added 54 exclusive brand outlets, to cross the 500 store milestone. The brand also has a strong presence in large format stores such as Reliance Retail, Central, Pantaloons and Unlimited, among others. Currently, 58-60 per cent of Go Colors’ exclusive stores are located in Chennai, Bengaluru, Hyderabad, Mumbai, Pune, Ahmedabad, Delhi and NCR. It plans to add 150 stores every year, says GautamSarogi, CEO.

According to Sarogi, the company’s online channel witnessed traction after the pandemic-led restrictions. It now accounts for 3 per cent of total sales and the company is plans to grow this to double digits in the next few years.