Indian Terrain Fashions (ITFL) to expand EBO portfolio to 400 by FY24

31th August 2021, Mumbai:

Venkatesh Rajagopal, Executive Chairman, Indian Terrain Fashions (ITFL) says, the company plans to expand its portfolio of exclusive brand stores to 400 from the present 200 by FY24 reports The Hindu. It operated 108 franchisee owned stores in FY21. ITFL has realigned its business model and started focusing on digitalization, e-commerce, children’s wear and sustainability to deal with the effects of second COVID-19 wave.

The company has unveiled a direct-to consumer (D2C) business through its website, besides building new partnerships with leading marketplaces such as Amazon, Flipkart and Myntra.

It is also making new investments in technology, people, digital and social media marketing and customer services, Rajagopal adds. This would not only boost the company’s revenue growth but also improve its profitability, in turn, creating value for shareholders.

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