Jaypore’s new store focuses on aesthetics
06 October 2022, Mumbai:
Jaypore has opened a store in Lucknow. The store has a spacious, bright interior, accented by tradition-inspired lighting and heritage style decorative elements, highlighting the business’ focus on Indian aesthetics. The store has a dedicated segment for saris and another for jewelry and the focus is on the fashion offering like silk, Chanderi, cotton, artisan-made silver jewelry, juttis, and ethnic wear for men.
Jaypore is an Indian traditional wear and lifestyle retailer. it has already reached positive ebitda for its offline business and expects the same for its online business. It’s Bangalore store retails the brand’s private label as well as a curated selection of products by designers, artisans, and craft communities from across India. This includes clothing, jewelry, accessories, home décor, and other craft items. The store also has a premium section that features Banarasi saris and silver jewelry.
Jaypore founded online in 2012, is an online platform, for the finest craft based designs from across India. For five years it has been bringing the best of artisanal India online. . Today, it ships to 150 different cities in India and 60 countries globally. Jaypore was founded with the aim of bringing Indian craftsmanship to the world, Now, 70 per cent of the business comes from India.
